James G. Stolich
1421 Masonic Avenue, #51
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Keywords:
Senior Account Director, integrated marketing, new business & sales,
Clients include Cadence, HP, Imation, Yipes Communications, Mindscape, PictureTel, Documentum, Polycom, Adobe, Fireman's Fund, Wells Fargo and many others.
direct, print, interactive, project management. Ad agency experience as well
as tech.
Experience
| Associate Director, Marketing Strategy Modem Media/Digitas www.modemmedia.com San Francisco, CA June 2004-Present |
| Responsible for leading and growing the SMB (Small Medium Business) segment within HP. Managed development of quarterly online advertising campaigns and ensured tie-in with offline print, direct mail and broadcast work developed in parallel. | |
| | Directed and managed a Global Search Engine Marketing Strategy for HP. Worked closely with North American and European HP stakeholders, Google, Overture, Performics and others to gather the necessary data and research. Ultimately presented an overall strategy, spend recommendation and expected ROI to HP executive management. The project was tremendously successful and--having achieved buy-in from the top levels of HP--resulted immediately in three world-wide search campaigns for Modem. This work was definitive in positioning Modem as HP's lead agency on SEM. |
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| | Actively involved in new business pitches, writing proposals and generating leads. Following the merger between Modem and Digitas, authored new capabilities deck for a pitch to HP Procurement. |
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| Principal Stolich Group www.stolich.com San Francisco, CA July 2002-July 2004 |
| Deliver brand identity and integrated marketing projects for a variety of clients across different industries including technology, automotive, healthcare, education, architecture and bio-tech | |
| | Clients include San Francisco AutoSport, Mouli Cohen, Jivan Biologics, ItalViva Language School, Matthews Studio, Pacific Union Real Estate and others | ||
| | Act as Account Director/Client Partner on all business and manage team of freelancers to deliver work. Assume responsibility for pitching and winning new business, signing contracts and delivering final product. Deliverables include brand identity (logo, naming, brand style guide), print advertising, direct mail, web, HTML emails, banners, signage and collateral |
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| Account
Director Pearson Branded www.pearsonbranded.com Campbell, CA February 2002-July 2002 |
| Account Director responsible for the financial success and client satisfaction of integrated marketing campaigns involving direct, email, web and traditional advertising | |
| | Acted as Account Director and overall lead on a "Competitive Attack" campaign for HP's North American Enterprise Storage Division. Deliverables included multiple direct mail pieces to different audiences, HTML emails, web landing pages, banners, interstitials and a telemarketing component.
Managed client, project team and third-party partners--Digital Impact for email delivery and list purchases, Hancock Communnications for telemarketing, and Ten Resource for HP web hosting and stats tracking--to launch this complex direct marketing campaign. ROI was established and agreed in the strategy phase and adjustments were conducted through-out the campaign in real time |
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| | Manage multiple relationships with clients at the executive level across various divisions of Hewlett Packard, representing approximately $600k of business per month | ||
| | Active member of HP's "Clean Room" Team, developing marketing and business strategies for the new HP/Compaq company merger | ||
| | Oversight and management of large project teams, encompassing producers, strategists, account executives, art directors, designers, copywriters and programmers | ||
| Principal Quidnunc, Inc. www.quidnunc.com San Francisco, CA July 2000-July 2001 |
| Responsible for managing multiple client relationships at the executive level (eg. Wells Fargo Company., Yipes, Inc, etc.) | |
| | Secured Wells Fargo Company account for Quidnunc and sold over $600,000 worth of business over an 8 month period | ||
| | Actively grew business with Wells Fargo Company through relationship management, leading to $400,000 additional revenue in 2001. Established key contacts across consumer, wholesale, brokerage and mortgage areas of Wells Fargo Company leading to additional engagements | ||
| | Closed an $800,000 project engagement with Yipes, Inc. to build their customer service portal | ||
| | Acted as local head of Quidnunc's global Content Management Practice. Developed and refined content management strategy for Western US market, ran two successful sales campaigns and established partnerships with three key players in the content management space | ||
| | Managed multiple project teams (representing over 1.5 million dollars in business): assumed responsibility for successful delivery of client products on time and on budget | ||
| | Wrote numerous proposals for client engagements. Involved in new business process from pre-sales to close of the deal and--in many cases--completion of the project | ||
| Director
of Interactive Services Publicis Technology/Dialog, Inc. www.publicisusa.com San Francisco, CA May 1999-June 2000 |
| Overall management and responsibility for provision and delivery of Interactive Services to Publicis Technology, Publicis Dialog, and Publicis clients | |
| | Responsible for hiring, training, and retention of interactive staff, including: programmers, developers, producers and strategists (managed staff of 12) | ||
| | Represent interactive arm of agency in over 70 new business pitches | ||
| | Established process for working with Publicis sister agencies (i.e. worked directly with Publicis Riney Chicago to handle all online branding for Whirlpool.com) | ||
| | Developed process for rolling out interactive services to other key Publicis offices (New York, Chicago, and Dallas) | ||
| | Provide hands-on leadership and strategic technical direction for, and involvement with, interactive projects for new and existing clients | ||
| | Establish, grow, and maintain partnerships with key technology vendors and partners, build a network of contacts within the community of San Francisco, develop and implement commerce strategy and develop and expand agency-wide interactive strategy | ||
| Senior
Interactive Producer Publicis Technology/Dialog, Inc. www.publicisusa.com San Francisco, CA April 1998-April 1999 |
| Manage creative, production and technical teams in delivering Web & CD-ROM projects under tight deadlines and budgets | |
| | Determine project scope, lead kick-off meetings, select and channel resources | ||
| | Manage staff of producers and developers for a total of six direct reports | ||
| | Responsible for creation of all project estimates and budgets | ||
| | Coordinate resources among multiple divisions, including the London, Paris and Singapore headquarters | ||
| | Work closely with Account Executives and clients to identify project opportunity, present technical information and lead client through interactive strategy and design process | ||
| Senior
Web Producer Universal Internet, LLC www.universal-net.com Carmel, CA January 1996-April 1998 |
| Produced and project managed over 25 Web sites | |
| | Managed company Web developers, interns & contract staff | ||
| | Wrote proposals & generated detailed production estimates | ||
| | Implemented & directed live chat events with streaming video & audio | ||
| | Designed multiple language publishing process for a number of Universal Internet sites | ||
Skills
| Interactive Design | | HTML | Extensive 3.2 and 4.0, Internet Explorer and Netscape development experience: DHTML, cascading style sheets, frames, tables, forms, JavaScript, RealMedia, ICHAT | ||
| | Graphics | Extensive experience with Photoshop, gif animation & jpeg compression. Experience building immersive panoramic environments using PhotoVista, Reality Studio & IPIX Photobubbles |
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| | Audio/Video | Extensive experience preparing & encoding media files for streaming delivery with RealServer & VDOLive server | |||
| Computer Systems | | UNIX | 4 years of general UNIX experience | ||
| | Database | Experience with scoping and integrating dynamic publishing systems for a variety of clients | |||
| | PC/Windows | 12 years experience using DOS, Windows 3.x, 95 and NT | |||
| Personal/Other | | Writer | Numerous articles published in NewMedia, Boardwatch
Magazines & others: Se Habla HTML? The Price of Localizing Web Content (NewMedia Magazine) See You Later, Operator: Internet Telephone Service Comes of Age (Addicted to Noise) ISDN Envy? What You Need to Know to Get Wired for Speed-Surfing (ATN) |
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| | Academic | Translated an Incan drama, "Tragedia del fin de Atau Wallpa," from Golden Age Spanish into English for the Modern Languages Department of Saint Marys College |
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| | Web | Personal Web site at www.locuratotal.org | |||
| | Life Abroad | Resided in Madrid, Spain for two years while pursuing M.A. | |||
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Education
1995 - M.A., Spanish Language & Literature, Middlebury College in Vermont & Madrid, SPAIN 1992 - Bachelor of Arts in Spanish & English, Saint Marys College of California |